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How to complete basic setup and installation of the Shopeo ‑ Shoppable Videos app?

1. Open the Shopify App Store and Search Shopeo :-
Go to the Shopify App Store and type Shopeo in the search bar.
From the search results, click on the app listing to open the app details page. Here, you can review the features, screenshots, and description to understand what the app offers.

2. Click “Install App”
Once you’re on the app page, click the Install App button.
You will be redirected to your Shopify admin where Shopify will request permission for the app to access necessary store data.

3. Review Pricing Plans and Their Limits

After installation, you will be shown the available subscription plans. Each plan includes different limits and features:

  • Free Plan – Allows up to 10 shoppable videos,10 products,and 2 playlists
  • Standard Plan – Includes increased limits and additional features
  • Premium Plan – Provides full access with maximum limits and advanced functionalities

Carefully review each plan to understand what best suits your store’s scale and requirements.

4. Choose a Plan That Fits Your Requirement
Select the plan that aligns with your expected usage (number of videos, playlists, products, and advanced features). Click Choose Plan to continue.

5. Complete the Payment Step
For paid plans, you will be taken to a secure Shopify billing confirmation page.
Confirm and approve the charge to activate the selected plan.

6. Get Redirected and Open the App Dashboard
Once the billing step is completed, you will be automatically redirected to the app.
The Shopeo App Dashboard will now be accessible from your Shopify → Apps section, where you can start uploading videos, creating playlists, and configuring settings.

Walkthrough of the app dashboard

After installation, you will be redirected to the dashboard, which includes the following main sections:

1. Videos

This section displays all the videos you have uploaded or imported.

From here, you can:

  • Upload new videos
  • Assign products to videos
  • Manage video details
  • Monitor upload/import status

2. Playlists
Create and organize playlists to display multiple videos together on your storefront.
You can:

  • Add videos to playlists
  • Rearrange order
  • Customize layout and appearance
  • Publish playlists to your store


3. Analytics
The Analytics section provides a complete overview of how customers interact with your shoppable videos. These real-time insights help you understand performance, engagement, and conversions

  • Total Impressions: Shows the total number of times your videos were viewed across all placements and contexts.
  • Product Clicks: Indicates how many times customers clicked products tagged inside the videos.
  • Add to Carts: Displays the number of products added to cart directly through video interactions.
  • Conversion Rate: Shows the percentage of viewers who clicked a product and proceeded to add it to cart
  • Avg View Duration: The average time users spent watching your videos.
  • Total View Duration: Total combined watch time across all viewers.
  • Total Videos: Shows how many videos are currently available and ready for analytics tracking.
  • Active Playlists: The total number of playlists currently active on your storefront.
  • Video Shares: Counts how many times customers shared your videos using the share option.
  • Shared Link Visits: Displays the number of visits generated through shared video links.

4. Customize
Customize how your video playlists look and behave

You can explore the different styles and make changes as needed. You can customize the playlist icon, carousel dots, arrows, product display styles, and more.

The block settings panel shows a live preview of how the block will look based on the various settings you choose.


5. Settings
Manage overall app configurations

Video Upload and Import Options

1. Click the “Add Video” Button

From your app dashboard, click the Add Video button.
You will see two options:

  • Upload from System
  • Import from Social Media

2. Uploading a Video From Your System

Select the Upload option if you want to add a video stored on your device.

  • Click Upload from System
  • Choose a video file
  • The upload will begin immediately
  • You will see a live status indicator showing the progress
    Once completed, the video appears in your library.

3. Importing Videos From Social Media

Next, choose the Social Media Import option to fetch videos directly from online platforms.

Example 1: #Import from Instagram

You have two ways to import Instagram content:

  • Enter your Instagram channel username
  • Paste a direct Instagram Reels link

#1. Import from the Instagram channel 

After entering the username or link:

  1. Click Import
  2. A consent pop-up will appear → click Proceed
  3. The app will fetch all available videos from the selected channel
  4. Select the videos you want to import
  5. Click Import again to add them to the queue

You will now see all imported videos displayed on the screen, each with its own status indicator.

#2. Import Using a Direct Instagram Reel Link 

  • Paste the Reel URL into the import field
  • Click Import
  • The system will fetch and start processing the video
  • The video will appear in your list with its import status

Playlist Creation and Management

Playlists help you organize your videos in a structured way and control how they appear on your storefront. Below is the step-by-step workflow for creating and managing playlists.

1. Access the Playlist Page

Navigate to the Playlists section from the dashboard.
Here, you will see a default playlist already created for you.

2. Creating a Playlist

Click Create Playlist on the playlist to open its details.
Since the playlist is empty initially, click the Create Playlist button to start creating a new one.
Add the playlist name and description

3. Add Videos to the Playlist

When you click Add Video, a modal appears displaying all your uploaded or imported videos.

  • Select the videos you want to include
  • Click Add Videos

The selected videos will be instantly added to the playlist.

4. Reorder Videos

Inside the playlist, you can drag and reorder the videos.
This allows you to control the exact display order on the storefront, ensuring your most important videos appear first.

5. Assign Playlists Directly From the Videos Page

Alternatively, you can assign a video to a playlist directly from the Videos page.
Each video has a playlist selection dropdown.
Simply choose the desired playlist, and the video will be added automatically.

Product Tagging Setup

Product tagging allows you to link Shopify products to your videos so customers can shop directly while watching. You can tag products in bulk or individually depending on your needs.

1. Bulk Product Tagging
To tag products to multiple videos at once:

  • Open the Videos section
  • Select one or more videos using the checkboxes
  • Click the Add button
  • Choose the products you want to tag

All selected products will be applied to every selected video, making it easy to manage large batches of content.

2. Individual Product Tagging
If you want to tag products for each video separately:

  • Click the Tag Video button next to the specific video
  • Select the products to associate with that video
  • Save your changes


This allows you to create precise product-to-video relationships—perfect when each video promotes different products.

Theme Extension and App Block Setup

To display your shoppable videos on your storefront, you must enable the theme app extension and add the Shopeo video block to your theme. This step is essential for making playlists visible on any page.

1. Enable the Theme App Extension

From the onboarding steps in the app dashboard:

Click the Activate Extension button

  • This automatically opens the Shopify Theme Customizer
  • Inside the theme editor, locate the Shopeo Theme App Extension
  • Toggle it ON to enable it


Click Save to apply the change

Once enabled, your theme becomes capable of displaying Shopeo video elements.

2. Add the Shopeo App Block to Your Theme

After enabling the extension:

  1. In the Theme Customizer, click Add Section
  2. Navigate to the Apps category
  3. Select Videos by Playlist (Shopeo App Block)
  4. The block will be inserted into your page layout

This block is responsible for displaying the shoppable video playlist on your storefront.

3. Insert the Playlist ID

Inside the app block settings:

  1. You will see a field labeled Playlist ID
  2. Paste the Playlist ID you copied earlier from the Playlist Page inside the app dashboard
  3. The playlist will instantly load, and its videos will appear in the preview

You can change this Playlist ID anytime if you want to swap between playlists on different pages or templates.

4. Add to Product Template 

You can also add Shopeo video playlists directly on product pages:

  1. Open the Product Template in the theme editor
  2. Click Add Block → choose Videos by Playlist
    Paste the playlist ID you want to show on product pages
  3. Click Save

This allows you to show product-specific or curated video content right next to your product details.

Layout and Display Configuration

The Shopeo app gives you full control over how your videos appear on your storefront. You can adjust layout, visibility, style, and behavior to match your design preferences.

1. Set Display Mode: Grid or Carousel

By default, the display mode is set to Grid, but you can switch it to Carousel anytime.

  • Grid displays videos in rows and columns
  • Carousel shows videos in a horizontal slider format

This lets you choose the layout that best suits your page design.

2. Control the Visible Video Limit

The Visible Videos setting allows you to choose how many videos are shown initially in the block.
For example:

  • Setting it to 4 shows only four videos on page load
  • Additional videos become accessible when the user opens a video and navigates or swipes through the playlist

This keeps the layout clean while still allowing access to all videos.

3. Display Tagged Products 

You can enable or disable the option to show tagged products in the main grid.

  • If disabled, products will not be visible directly under each video in the grid
    However, tagged products always appear inside the video popup, regardless of this setting

This allows you to keep the grid minimal while still offering shopping functionality.

4. Manage Style Presets

From the app dashboard, you can create multiple Style Presets.
You can create multiple style presets and select the one you require

5. Adjust Aspect Ratio

Control how your video thumbnails appear by selecting an aspect ratio.
Common options include:

  • 1:1 (Square) — best for general feeds
  • 9:16 (Vertical/Reels) — ideal for Instagram-style content

Changing the aspect ratio instantly updates the video layout on the page.

6. Multiple Layouts by Duplicating Blocks

You can duplicate the video block inside the Theme Customizer to test different styles side-by-side.
For example:

  • One block in Grid mode
  • Another block in Carousel mode

This makes it easy to visualize and choose the best layout for your storefront.

Storefront Testing

Once your playlists, tagging, and theme setup are complete, it’s important to verify how everything appears and functions on your storefront. Follow the steps below to ensure the videos and shopping experience work smoothly.

1. Open Videos on the Storefront

Visit the storefront page where the Shopeo playlist block is added.

  • Click any video to open the player
  • Swipe or navigate through the rest of the videos in the playlist
    This ensures the playlist is functioning correctly on the live storefront.

2. Interact With Tagged Products

Inside the video popup:

  • Tap on any tagged product
  • View the product details shown in the overlay
  • Add the product directly to your cart

This confirms that product tagging and shoppable interactions are working properly.

3. Mute/Unmute Video Audio

Use the audio toggle to mute or unmute the video.
Make sure the sound control responds correctly and maintains the preferred state when navigating between videos.

4. Verify Videos on the Product Detail Page (PDP)

If you want videos to appear on product pages:

  1. Open Theme Customizer
  1. Select the Product Template
  1. Add the Videos on Product Page block (Shopeo app block)
  2. Save the template

Now, visit the product detail page on your storefront:

  • You will see videos tagged to that specific product displayed correctly
  • Verify that these videos play smoothly and show relevant tagged products

Analytics and Style Customization

The Shopeo app allows you to analyze video performance and fully customize the appearance of your playlists and video popups. This helps you optimize both engagement and visual branding.

1. View Analytics Reports

Open the Analytics section from the app dashboard. Here, you can review detailed reports for:

  • Video performance
  • Product interactions
  • Clicks, impressions, add-to-carts
  • Engagement and viewer behaviour

This data helps you understand what content performs best and how users interact with your videos.

2. Customize section

From the customize settings you can customize how your videos and playlist elements look on the storefront.

 You can change:

  • Playlist icons
  • Carousel dots
  • Navigation arrows
  • Product display style
  • Popup layout visuals

This allows you to match the app’s UI to your store’s branding.

4. Live Preview in Block Settings

As you adjust each setting, the live preview updates instantly.
This helps you see exactly how your playlist or video popup will look before saving any changes.

5. Video Popup Layout

The app offers two popup styles when a user opens a video:

  • Full-Width Modal – expands across the entire screen for a modern, immersive feel
  • Centered Modal – keeps the video centered with padding around the edges

Switch between these layouts based on your store theme or viewing preference.

6. Edit Product Panel CSS

For advanced customization, you can modify the CSS of the product panel directly within the style settings.
This allows you to:

  • Adjust spacing
  • Tweak font styling
  • Customize product card appearance
  • Create a fully branded design experience

Use this option if you need deeper customization beyond the standard settings.

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