Most website owners have made an effort to make Increase Mobile Conversion Rate for eCommerce because there has been a steady shift amongst consumers to smartphone usage when accessing their preferred online stores. That is, however, only half of the challenge. Making sure your lead-generating approach is mobile-friendly also requires attention.
The issue is that the behaviors of mobile users differ from those of desktop users. Several factors, including consumers’ location, internet accessibility, and attention level, contribute to these behavioral differences.
This is why cross-platform conversion tactics are a waste of time. If you wish to decrease bounce rates and increase sales, you’ll also need to optimize your website for smaller displays.
There are several elements that may have a negative impact on conversion rates on mobile. This article will go through some of the most effective methods to improve your e-commerce website’s mobile conversion rate.
1. Improve Site Speed
One of the most important factors that affect mobile conversion rates is site speed. Mobile users are more likely to abandon a website that takes too long to load. A slow website not only frustrates your customers but also costs you money. There are several ways to improve your site’s speed, such as optimizing images and reducing server response time. You can also use a tool like Google’s PageSpeed Insights to identify potential improvements.
2. Use Responsive Design
Responsive design is one of the most effective ways to make your site mobile-friendly. Sites that aren’t built on a responsive foundation can cause users to bounce as soon as they access them from their phones. Also, those sites will be more difficult to navigate and you’ll lose out on conversions.
In 2017, Google updated its algorithm to prioritize responsive websites in search results. This means that if your site isn’t optimized for mobile devices, you’re going to have a hard time ranking well and attracting new leads.
The benefits of using responsive design far outweigh the possible drawbacks. If you aren’t using it yet, start today and watch your conversion rate increase drastically!
3. Utilize SMS Marketing
SMS marketing is an effective way to reach out to your customers to promote your online store and increase your conversion rate. In fact, SMS messages have a response rate of 45% compared to only 6% for email.
When you send an SMS message, it’s immediately delivered to the customer’s phone and they can read it at their convenience. This is in stark contrast to email, which may not be seen for days or weeks.
SMS marketing is also a great way to re-engage users who have already shown an interest in your product or service. You can remind them of a sale that’s happening or offer them a discount for being a loyal customer.
4. Offer In-App Coupons
In-app coupons are another effective way to increase your mobile conversion rate. When customers are browsing your website on their phone, they’re more likely to convert if they see a coupon that’s relevant to them.
In-app coupons can also be used to increase customer loyalty. If customers know that they can get a discount for continuing to shop with you, they’re more likely to return in the future.
5. Use Location-Based Targeting
Location-based targeting is another effective way to increase your mobile conversion rate. By using this approach, you can target customers who are near your business or who have visited your website in the past.
Location-based targeting is a great way to increase the relevance of your ads and improve your chances of converting leads into customers.
6. Simplify Your Checkout Process
The checkout process is the most important part of your e-commerce website. If it’s difficult to navigate or takes too long, customers will be more likely to abandon their purchase.
Simplifying your checkout process is one of the best ways to increase your conversion rate. Make sure that all the fields are required and that the process is as quick and easy as possible. You can also use a tool like Checkout by Amazon to make the process even easier.
7. Use Urgency and Scarcity Tactics
Urgency and scarcity tactics are another effective way to increase your conversion rate. When customers feel like they need to act fast, they’re more likely to make a purchase.
You can use urgency and scarcity tactics in a number of ways, such as by offering a limited-time sale or displaying a countdown timer on your website. You can also use a tool like Jilt to create urgency and scarcity for your customers.
8. Use Animated GIFs
Animated GIFs are a great way to engage your customers and increase your conversion rate. They’re eye-catching and fun, which means that customers are more likely to pay attention to them.
You can use animated GIFs on your website or in your email marketing campaigns. Just make sure that they are relevant to your audience and that they add value to your content.
9. Use Responsive Design
Responsive design is a great way to improve your mobile conversion rate. By designing your website in a responsive manner, you can make it easier for customers to find what they’re looking for and convert on your site.
Responsive web design is also important because more than half of all e-commerce traffic comes from mobile devices. 18% of shoppers abandon their carts due to poor user experience.
There are several ways to create a responsive website, such as using WordPress or Bootstrap. You can also use a tool like Shopify or Squarespace that’s specifically designed for building online stores.
10. Offer Free Shipping
Offering free shipping is another great way to increase your conversion rate. When customers know that they won’t have to pay any additional shipping fees, they’re more likely to make a purchase.
You can offer free shipping in a number of ways, such as by including it in your product prices or by offering free shipping on orders over a certain amount. You can also use a tool like Shipstation to automate your shipping process.
11. Use Discount Codes
Discount codes are another great way to increase your conversion rate. When customers know that they can save money on their purchase, they’re more likely to make a purchase.
You can use discount codes in a variety of ways, such as by providing them on your website or by including them in your email marketing campaigns. Just make sure that the codes are relevant to your audience and that they add value to your content.
12. Use Testimonials
Testimonials are a great way to increase your conversion rate. When customers see positive reviews from other customers, they’re more likely to trust you and make a purchase.
Make sure that you showcase your testimonials prominently on your website. You can use a tool like TrustPilot to collect and display testimonials from your customers.
13. Use Social Proof
Social proof is another effective way to increase your conversion rate. When customers see that others are buying from you, they’re more likely to make a purchase themselves.
You can use social proof in a number of ways, such as by displaying the number of people who have bought your products, displaying customer testimonials on your website, or encouraging customers to share their purchases on social media.
14. Improve Your Mobile Website
It’s important that you optimize your mobile website for conversions because more than half of all e-commerce traffic comes from mobile devices. 18% of shoppers abandon their carts due to poor user experience.
There are several ways to improve your mobile conversion rates, such as by using responsive web design or UI elements like carousels and sticky bars. You can also use a tool like KISSmetrics to track how customers interact with your site so that you can make improvements.
15. Use Videos On Your Site
Videos are an effective way to increase engagement on your site and improve your conversion rate. When customers watch a video on your website, they’re more likely to stay on your site and make a purchase.
You can use videos in a variety of ways, such as by placing them on your home page, including them in product pages, or using them in email marketing campaigns. Just make sure that the videos are relevant to your audience and that they add value to your content.
16. Use Exit Intent Pop-ups
Exit-intent pop-ups are another way to increase your conversion rate. When customers are about to leave your website, you can display a pop-up with an offer to encourage them to stay.
Exit-intent pop-ups are effective because they can be personalized based on the individual’s behavior. You can use a tool like OptinMonster to create and display exit intent pop-ups on your website.
17. Use Urgency and Scarcity
Urgency and scarcity are two of the most effective psychological triggers for increasing conversions. When customers feel that they need to act fast or that the offer is limited, they’re more likely to make a purchase.
You can use urgency and scarcity in a variety of ways, such as by including countdown timers on your product pages or by using phrases like “limited time offer.” Just make sure that you’re honest with your customers and that you don’t overuse these tactics.
18. Use Live Chat
Live chat is another way to increase your conversion rate. When customers can get help from a live person, they’re more likely to make a purchase.
You can use live chat on your website or in your email marketing campaigns. Just make sure that you provide helpful and responsive support to your customers.
19. Offer Clear and Relevant Product Recommendations
Offering relevant and helpful product recommendations is another effective way to increase your conversion rate. Customers who feel like they’re buying the right products are more likely to make a purchase.
You can use product recommendations in a variety of ways, such as by displaying them on mobile websites or including them as part of email campaigns. You can also implement a tool like Dynamic Yield to generate personalized product recommendations for each customer.
Whichever way you choose to do it, make sure it gets done because product recommendation increases sales, period.
These are just a few of the ways that you can increase your conversion rate. The most important thing is to continuously test and analyze your data to see what’s working best for your business. By using these tips, you can improve your chances of success and increase your sales.
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