Creating an Effective About Us Page for Your Ecommerce Website

Posted on Dec 07, 2022
Creating an Effective About Us Page for Your Ecommerce Website

The About Us page on your e-commerce website can persuade visitors to become customers and allows you to develop your brand story further. In other words, it can make or break your business. Online consumers are looking to buy products from trustworthy businesses. Creating an About Us page with the following elements helps you build trust with shoppers who can purchase from you without hesitation. Here are the essential elements of an effective About Us page for your e-commerce website that will help you drive sales and build customer loyalty.

Why Need an Impressive About Us Page?

An e-commerce store’s About Us page is one of the essential pages on the site. It’s the page where customers go to learn more about the store and its products, and it’s also the page that can make or break a sale.

Unfortunately, too many e-commerce businesses treat their “About Us” page as an afterthought. They throw up a few sentences and some photos and call it a day. Don’t make that mistake! Your “About Us” page is critical to your website and deserves attention and care. Whether you are working on Small Business Packaging Ideas or any other topic, a great page will add to the effectiveness of your business.

Here are eight elements of an effective “About Us” page for your e-commerce website:

The 8 Elements of an Effective ‘About Us Page for Your Ecommerce Website

According to one study, customers are 64% more likely to trust an e-commerce site that includes an ‘About Us’ page than one that doesn’t. Here’s the good news: the page itself doesn’t have to be complicated! In fact, in some ways, the simpler it is, the better – as long as you have the key ingredients in place. What are those? Keep reading to find out!

1) A Good Brand Story Line

Good Brand Story Line

Every business needs a story, and every story has eight parts. They are: who we are, what we do, how you can help, why you should care, how it all started, where we’re going next, what we need from you, and finally, some words about us. These will help to create a solid foundation for your business and help provide clear direction regarding what to say on your website. 

You might wonder why a good story’s eight elements are essential for your business. As I have mentioned, everyone is looking for someone they can trust when making a purchase decision. Giving people a chance to learn more about you and your company’s values allows them to connect with you to develop that trust before they make their purchase decision. 

In addition, the more information available on your website means that customers have more insight into the type of person they are purchasing from. When customers know as much as possible about their vendor or store owner, this builds trust because it helps people feel like there’s less risk involved with making a purchase. After all, they know more about what they’re getting into.

2) A Compelling Headline about the Company

Your e-commerce website is your online storefront, and the ‘About Us’ page is one of the most critical pages on your site. Above all, it must be according to the latest e-commerce industry trends.

If you need help figuring out where to start writing you’re ‘about us page, here are some questions: Who are you? What do you do? Why? What’s your mission and vision? Could you tell me how customers can get in touch with you?

Your page should be compelling and engaging, giving visitors a clear idea of who you are, what you do, and why they should buy from you. A great headline is essential to grabbing attention and getting people to read your page. Here are some tips for creating a compelling headline for your page:

  • Keep it short and sweet.
  • Use keywords that describe what you do or what you sell.
  • Make it benefit-focused so that readers know what they’ll get by reading your ‘About 

3) Never Compromise on Your Credibility

As a company, you want to ensure that your customers know you’re trustworthy and competent. So a first step is having a clear about us page on your website.  It will also be good if you learn from sites like fig loans, and you will have reviews from your clients. This page should include eight elements:

  • Your business’s name 
  • An image of your business 
  • Description of what your company does 
  • Link to the home page of your site (or links to other vital pages) 
  • A list of photos of the people who run the business 
  • Your address and phone number 
  • Contact information in case people have questions or want more information 
  • References and testimonials from customers

None of this is difficult. It just takes time, thoughtfulness, and consideration.

4) Develop A Sense of Community through Your Page

This is where you show your personality, what makes your company different from others, and how you want people to feel when they visit your site. You should be as creative as possible with this section. 

Still, a few things should always be present: Company Profile, Team Members (including photos), Contact Information, and Social Media Links. The design is up to you – make it colorful or minimalistic. Could you ensure it’s done in a way that reflects your brand’s personality? For example, if you’re selling baby clothes, then use lots of pastel colors or if you’re selling luxury watches, then go with a dark color palette to convey luxury and sophistication.

5) Add to the Credibility of Your Page

That’s why ensuring that your About Us page is credible is essential. There are a few things you can do to make sure that you’re About Us page is as credible as possible:

You can use testimonials from satisfied customers. Customer testimonials are some of the most powerful tools you have when it comes to building credibility for your e-commerce store. So make sure to include them on your About Us page!

You can use images and videos to tell your story. A picture is worth a thousand words, and a video is worth even more. Use them to help tell your store’s story and build credibility with potential customers.

Please be open about who you are and what you do. Customers want to know who they’re buying from, so include information about your team, history, and mission on your About Us page.

Make it easy for customers to get in touch with you. Include your contact information prominently on your About Us page so that customers can quickly get in touch if they have any questions or concerns.

By following these tips, you can ensure that your About Us page is as credible as possible. Remember, the more credible your store appears, the more likely customers are

6) A Call to Action

A Call to Action

Research shows that 90% of consumers are more likely to purchase a product after reading about the company. We want you to be able to showcase your best qualities and generate sales with a beautifully crafted about us page. Here are some tips on how to make your about us page more effective:

Share your success story: Everyone loves a good story, so tell yours personally! Showcase what inspires you and why you do what you do. People like to know what they’re getting into before they buy, so this is one way to help them feel confident in their purchase.

7) Beautiful Visuals

Your About Us page is the perfect place to introduce your company and the people behind it. Showcase your team, your backgrounds, and what you do in a way that reflects what makes you unique. Keep the design simple and clean with lots of white space. 

  • The photos should be professional quality images rather than selfies or snapshots. You want to make it easy for visitors to see who they’re buying from and why they should trust you with their money. Remember that this page is also a great place to share your mission statement, value statement, and any awards or certifications that speak to the quality of your products or services.
  • Your about us page is one of the most critical pages on your website. It’s where you tell your story and make a first impression on potential customers. And one of the most critical elements on your about us page is visuals.
  • Beautiful visuals help capture attention, communicate your message, and build trust with your audience. They can distinguish between a page that’s skipped over and a page that’s remembered.
  • When choosing visuals for your about us page, consider using high-quality photos or videos showing your products or services in action. You can also use infographics or other graphics to break down complex information or tell a visual story about your brand.
  • No matter what type of visuals you choose, be sure they’re high-quality and reflect the professionalism of your brand. With the right visuals, you can make a great first impression and convince potential customers that you’re worth doing business with.

 7) Optimized for SEO

Optimized for SEO

An about us page is an excellent way to acquaint potential customers with the people and philosophy behind your business. It’s also critical to establishing trust between you and your customer. An effective about us page should include the following: 

  • what do you do, 
  • how do you do it, 
  • why did you do it, 
  • who you are (or who we are), 
  • what sets us apart from other brands like ours, 
  • our story, 
  • contact information.

Most companies have an “About Us” page on their website. The visitor will find it easier to browse if, for example, your website has a page dedicated to creating invoices. But did you know that your About Us page is one of the most critical pages on your site regarding SEO?

That’s right – if your About Us page needs to be optimized for search engines, you could miss out on valuable traffic and lead generation nurturing process. Do you know how to ensure that your About Us page is up to scratch? Here are a few tips:

1. Use keyword-rich titles and descriptions.

Could you include relevant keywords when writing your About Us page’s title and meta description? This will help ensure that your page appears in search results for those keywords.

2. Include links to other parts of your site

Could you include links to other pages on your site, such as your blog or product pages?

This will help search engines crawl your site and index all of your pages.

3. Make sure to use high-quality images on your About Us page.

This will help make your page more visually appealing and help it rank higher in image search results.

4. Optimize your page for local SEO

You have a physical location and include local keywords in your title and meta description. Moreover, this will help you show up in search results for those looking for businesses in their area.

5. Regularly update your content

Keep your About Us page up-to-date with fresh content. This shows search engines that you are active and committed to providing quality information,

8) Mobile-Friendly

Mobile responsiveness

If you want your site to be effective, it should be mobile-friendly. Moreover, People who visit your site on their phones will have a pleasant experience. You need to optimize your images and text to scale down and load quickly. You also need to use responsive web design, so the layout is appropriate for all screen sizes.

A contact form or chat box can make it easier for customers to reach out and talk with you without leaving your website. For example, if they have questions about the product or delivery information, they can get the answers immediately rather than waiting until later,  thanks to the live chat functionality.

Your About Us page is one of the most critical pages on your website, it’s CRO is critical to your success. It tells visitors who you are, what you do, and why they should care about your business. If your About Us page is mobile-friendly, you’re taking advantage of a huge opportunity to connect with potential customers. Here’s why:

Why Need a Mobile-Friendly About Us Page?

  • People spend more time on their phones than ever before. In 2018, people spent an average of 3 hours and 15 minutes daily on their smartphones, which will only increase in the future.
  • A mobile-friendly website makes an excellent first impression. If someone visits your About Us page on their phone and it’s not easy to read or navigate, they’re likely to click away and never return. 
  • You can reach more people with a mobile-friendly About Us page. According to Google, 61% of users are unlikely to return to a mobile site they need help accessing, and 40% will visit a competitor’s site instead. 
  • A mobile-friendly About Us page helps you rank higher in search results. Google’s latest algorithm update, “Mobilegeddon,” gives preference to websites optimized for mobile devices, so if your About Us page isn’t mobile-friendly, you could lose out on valuable traffic. 
  • A mobile-friendly About Us page makes it easy for potential customers to contact you. Besides, If someone wants to get in touch with your business after reading your About Us page, they should.

Acowebs are the developers of the WooCommerce Deposits– Partial Payments  plugin that helps the customers pay a fixed price, percentage, partial payment, or deposits, for the products purchased from your Woocommerce store. It also has developed various other plugins like WooCommerce Currency Switcher, the multi-currency converter plugin that shows prices in the user’s local currency and helps customers connect to desired products faster. It helps customers quickly compare products and make a judgment easily.


View All Blogs
image x