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The global day of romance is upon us once more, and as an eCommerce store owner, you should be just as thrilled as all the joyful lovers out there.
Valentine’s Day is observed on February 14th each year and is widely regarded as the most romantic holiday of the year.
Every holiday season inspires new marketing ideas. As a result, in this article, we will provide you with the best Valentine’s Day marketing ideas to boost your eCommerce store’s earnings this holiday season.
There is a lot that you, as an eCommerce store owner, can do to ensure Valentine’s Day is a sales-generating holiday, regardless of whether you are going to promote things you already own or you are introducing a totally new product.
You might be astonished at just the amount of money individuals spend on their loved ones. According to Statista, Valentine’s Day expenditures in the United States are predicted to reach roughly 24 billion U.S. dollars this year, which represents a two-billion-dollar increase from last year.
Most people in the United States spend their money on a range of presents, such as romantic dinners, sweets, flowers, greeting cards, jewelry, clothing, and even gift cards.
If you are like most entrepreneurs, then you are still recovering from the Christmas excitement and craziness that ended only two months ago.
Here are 10 Valentine’s Day and eCommerce marketing ideas that will make it easier than ever to begin a sales-boosting campaign for the forthcoming holiday as soon as possible.
ALSO READ: Valentine’s Day Marketing Strategies
Valentine’s Day Marketing Ideas for eCommerce
Even amid a pandemic that shook the economy and cost millions of jobs, people aren’t cutting back on celebrating and gifting their loved ones. Let us look at how you may improve your marketing strategy and make the most of this fantastic holiday.
1. Identify and highlight your most giftable items
Examine your product offers to see which items actually be a good suggestion for someone to purchase as a gift for their lover.
Add images and text for your eCommerce homepage and other related pages to emphasize these products as outstanding Valentine’s Day selections for anybody who visits your eCommerce site in the weeks prior to the holiday.
This approach makes it easy for visitors to explore their options and make choices for individuals looking to gift their lovers, increasing the likelihood that they will follow through and buy the item.
Showcase your existing products. Check out how Fly By Jing does it:
In this case, the only thing the brand appears to have done to make the items fit the Valentine’s Day theme is to reposition its existing products.
ALSO READ: Using Personalization On Your Online Store To Enhance Customer Experience
The package containing the brand’s items has catchy phrases like, “Do they love you more than food?” and “A friendly reminder for your loved ones to season their food“. These statements clearly show that the marketing content is for Valentine’s Day.
The above example shows that you don’t have to go overboard to get noticed. As a brand, you can leverage your existing and most giftable items and on-theme text to increase sales and motivate your followers to make a purchase.
All you have to do is include buttons that will direct your audience to your product pages as well as the entire set of product lines.
2. Use targeted pop-ups
Signup forms and pop-ups help develop customer confidence and loyalty as shoppers view the outlet as a proactive, considerate brand.
By the use of targeted pop-ups, you will expand your email list, increase conversations, and even gain returning customers.
Regardless of the season, pop-ups are perhaps the most effective way of obtaining high-quality email addresses on your website without negatively impacting the customer journey.
If you do not want to guarantee further incentives in your email pop-ups, such as more discount codes, free delivery, and giveaways, then providing early access to the sale would suffice.
When the huge Valentine’s Day and eCommerce sale arrives, you can create a promotion pop-up that directs users to the product categories where the discount is taking place.
These pop-ups could be a welcome surprise for your eCommerce store visitors, referring them to your best or most exclusive Valentine’s Day deals. Make an impression on them with a cute Valentine’s Day catchphrase. This is a simple and straightforward way to provide promo codes, vouchers, and unique deals.
Pop-ups are also useful if you are short on time and still want to give your site Valentine’s touch. With the ideal spinning wheel plugin, you can attract more buyers. All you need to do is include the spinning wheel, which will undoubtedly collect leads for every spin.
3. Try a giveaway
Giveaways are among the best Valentine’s Day marketing ideas and an excellent strategy to grow your mailing list since they expose your business to an entirely new demographic.
Equally, Valentine’s Day giveaways can also increase interaction and improve your online presence on Instagram, Facebook, and even Twitter.
ALSO READ: Short Term Vs Long Term Digital Marketing Strategies
You can plan a Valentine’s Day giveaway in collaboration with other brands or on your own.
Chico Chai, for example, collaborated with Armstrong Chocolate to create a Valentine’s Day giveaway that the consumers would like. Participants were invited to tag their friends and partners, as well as follow the coordinating brands’ accounts.
If you don’t know who to engage, you can simply start something comparable on your own. Offer up a best-selling product by encouraging your social media followers to tag two or three friends and follow your brand to enter the giveaway.
Here is a great example from GlamourBox, a cosmetics subscription business. The brand’s giveaway was based on comments, and participants were required to tag two friends and follow the brand.
These kinds of giveaways tend to go viral because individuals tag their friends, who almost always enter the giveaway and tag a new person.
This strategy will not provide you exposure to a completely new audience. However, if enough individuals join, a sizable number of people may be viewing your products and becoming acquainted with your brand.
The brands in the examples above did not only motivate their followers but also met some additional marketing goals. They expanded their social media presence and garnered new followers, resulting in improved brand and product recognition.
4. Create Valentine’s themed content
Although lead generation is a long and complex game, it can be used effectively for holiday seasons marketing. Utilize your blogs or any other media outlets to promote Valentine’s Day-related content.
Creating Valentine’s Day-themed content is an entirely brilliant approach among all other Valentine’s Day marketing ideas.
Consider what questions your consumers are most likely to have and what issues you can assist them in overcoming.
You can create a Valentine’s Day gift guide that includes some of your very own products. You could also publish an article about perfect date ideas, possibly with multiple ideas that utilize one of your products and services. Additionally, you can even post a video showing how to make delightful treats for your lover which use a product you offer.
It’s important to note that not all seasonal content directly promotes your services or products, even though it should be highly targeted to your brand and what you are offering in one way or another.
You could still combine your best-selling products and sell them as a discounted bundle. It’s a low-key approach to do it for Valentine’s Day without feeling overwhelmed.
Put inside some amusing holiday-themed item snaps, and you will be good to go. Here’s an example from Herbivore, where the company combines discounted Valentine gift packs with attractive packaging to create a winning combo.
You can guide prospective buyers, attract new web traffic, and at the same time, increase your Search Engine Optimization (SEO) with valentine’s themed content.
5. Prioritize user-generated content
Another Valentine’s Day and eCommerce marketing idea to look at is utilizing User-Generated Content (UGC) to develop a stronger image for your brand.
You could market your product not only through emails but also via various marketing and advertising platforms. Utilize Valentine’s Day to engage and have some fun with your followers via your social networking platforms.
Buyers can be encouraged to post images of themselves on social media while using or appreciating your products.
Encouraging buyers to actively participate in the creation of your video or content will not only increase their respect, love, and loyalty to your business but will also promote your business to an even larger group of potential buyers.
Dunkin’ Donuts, for example, has earned a reputation for constantly producing excellent UGC marketing efforts. The brand recognized its consumer base’s loyalty and enthusiasm and used it to their benefit countless times.
During Valentine’s Day, the brand used its social media following by letting people participate in a “Dunkin’ Love” Instagram competition and also Live streaming on Facebook.
On that particular day, Dunkin’ Donuts was able to harness UGC across several media because of this approach. All you have to do is simply encourage individuals to share images that promote your business.
ALSO READ: 11 Ways to Use Social Proof in Ecommerce
6. Send love emails with great deals
Email marketing, without a doubt, should be included on your list of must-have Valentine’s Day marketing ideas.
Email marketing is one of the most effective holiday marketing strategies for eCommerce businesses. Start sending out marketing emails at least two weeks before Valentine’s Day, but don’t overburden your customers’ inboxes.
EF Collection, for example, reminded their subscribers that Valentine’s Day was only a month away.
Combined with its on-theme offerings, the brand had a winning combo for the Valentine’s Day holiday.
Even if social networks are mostly excellent platforms for eCommerce advertising, email marketing is a tried-and-true strategy for increasing income and customer base. You can send sequential emails as well as discounted email campaigns, including ongoing offers.
7. Offer fast and free shipping choices
When it comes to gift-giving holidays, timing is everything.
A product or gift received after Valentine’s Day will ruin the mood of the buyer. As a result, customers will always be hesitant to click the purchase button because they are concerned about items being delivered on time.
The best method to overcome this obstacle is to specify when your buyers will receive their purchases. For early buyers, indicate on your eCommerce site Valentine’s Day delivery timeline or how much time they still have left to place their order and still receive it before the deadline, as seen in the Estee Lauder example below.
Furthermore, higher transportation costs will push them away. You can provide your buyers with free delivery as well as inexpensive, fast shipping options. After all, free delivery is among the most important aspects influencing online shoppers’ purchasing decisions.
And if you won’t be able to give free delivery pretty much all season, consider making it a limited-time delivery with a sense of desperation, as Madsen Cycles does (0% Financing Offer Starts NOW thru 2/28).
Despite cargo bikes not being classic Valentine’s Day gifts, Madsen Cycles has a way to connect its offerings to the holiday. This is a strong incentive that could be used for any holiday; however, it’s extremely effective for items with greater shipping fees.
Promote the shipping option that late surfers must select for assured arrival in advance (Choose 2-day shipping to get your order before February 14!) as shown in the Estee Lauder example below.
Estee Lauder offers a $75 purchase to receive free 2-day shipping and receive your purchased product in time.
With a guarantee that products will be delivered by Valentine’s Day, the brand cleverly pushes the buyers to a premium price while boosting its sales.
8. Offer free gift wrapping
As said above, free shipping during the holiday period of love is fantastic. However, when you combine a lovely gift wrap with a quick shipment, it’s almost like finding true love.
If you are unable to implement any of these Valentine’s Day marketing ideas, you can reduce the holiday’s effectiveness.
We all understand that the whole objective among most Valentine’s Day purchases is to be delivered as gifts. If consumers can get their products entirely wrapped, you alleviate another pain point for them and make their lives simpler.
Free gift-wrapping can gain you a lot of goodwill and encourage more visitors to purchase from your brand; however, even offering a reasonable add-on can make the Valentine’s Day purchases a better user experience, and customers more likely to return to your business in the future.
You can do this by adding a limit. You can set up a minimum fee for extra decoration based on whether buyers want a particular personalized wrapping method.
9. Pack multiple products together to make better gifts
Sometimes couples may be hesitant to buy a product for Valentine’s Day because they worry it appears cheap or inadequate for the event. A solution to this problem is to group several products collectively.
Make it effortless for your consumers to choose their favorites this Valentine’s Day by providing a variety of gorgeous gifting options.
Match those items that combine well together for efficient Valentine’s Day and eCommerce marketing and show visitors how your top products are the ideal match for their partners.
Here’s an example of one of the leading online brands that are already profiting from product bundling: Kylie Cosmetics.
Kylie Cosmetics Valentine’s Collection Bundle includes romantic shades and smooth, comfy formulations, allowing you to create a variety of makeup looks for Valentine’s Day and after.
The brand maintains its bundled product price approach, with a special area on its eCommerce site displaying the season’s best-selling bundles.
Related products can be upsold and cross-sold. For instance, if you sell soaps, you can pair that with essential oils, scented candles, and air fresheners.
You can also combine simple recipes, ingredients, and convenient meal kits that fit perfectly in the fridge if you offer ingredients that go into a healthy, home-cooked dinner.
Examine your product listings for items that can be combined to create even better offers than they were separate.
10. Use SMS to offer customers exclusive deals
Most individuals check their phones, particularly when they receive an SMS. Therefore, if a notification appears, they will notice it.
Furthermore, SMS notifications are universally left on even when other services, such as Email, are offline. You can show your buyers some love by sending them relevant text messages with a discount coupon offer on selected Valentine’s Day-themed items.
Although you may convey this information in various methods, SMS marketing is becoming the preferred means for engaging clients with timely deals. In fact, according to 2022 statistics, SMS has a 98 percent open rate when compared to email marketing.
All you have to do is place yourself in the hands of your customers, providing them with quick and easy accessibility to your offers.
Your SMS could be Valentine’s Day reminder or a fantastic instant deal. Next, you can generate a link that sends them straight to your product page, where they can place their order right away.
To begin your SMS marketing strategy, ask your followers for their contact details, perhaps through a pop-up in return for discount coupons.
You can also use your email list to notify them that you have SMS-only holiday deals going on and request them to subscribe and consider giving you their contact information.
Conclusion
You might well be asking yourself why you should employ these Valentine’s Day marketing ideas this coming holiday.
Regardless of whether you sell cosmetics, candies, chocolates, or customized led lamps, you should use Valentine’s Day as an opportunity to create a promotion and send emails and SMS to your followers as a way to celebrate the holiday with them.
Valentine’s Day varies from person to person, and love and self-care are not one-size-fits-all concepts. Consider your demographic as well as what offers are going to be really relevant to them during Valentine’s Day, and build your Valentine’s Day marketing campaign on that.
To make it special, you can utilize targeted pop-ups, create themed content, discover and highlight your most giftable items, try a giveaway, prioritize UGC, or offer fast and free shipping. Give these strategies a shot if you are seeking the best holiday marketing campaign.
Whatever your products and services are, I am confident you will find the ideas in this article useful to your business and customers over the upcoming Valentine’s Day celebrations.
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