Setting up a Shopify shop is easier than ever before, which means there’s considerably more competition. Shopify claims to now have over a million retailers,...
Clubhouse is the most recent and perhaps most exclusive social media chatroom app. Though still mostly private, Clubhouse was designed with communities in mind and...
A Thank You email, as the name implies, is an automated message sent to customers as an expression of gratitude. These emails are sent as...
How many times have you been browsing the internet and landed on a product page, only to leave without purchasing? Chances are it’s happened more...
Businesses have seen a change that shook the way they worked and sold, with the arrival of electronic retail services to the world. eCommerce involves...
While Black Friday has always been associated with shopping, Cyber Monday now holds its own as a sort of counter-event. Black Friday is typically the...
Product pricing can be challenging because, on the one hand, overpricing can cause customers to abandon your store for the competition, while underpricing can cost...
The holidays are a time for spending with family and friends, but it is also a great opportunity to make some extra money. In the...
The motivation behind the use of heatmaps in eCommerce is derived from the need to improve on sales and keep up with the competition and...
Have you ever noticed that images pop up when you do a Google search for a product? That is how vital optimized images are when...
Whenever customers buy products or services from your brand, their user experience informs what they feel. The feedback they leave shows whether they are happy...
Whether you’re selling on Amazon, eBay, or your eCommerce store, product videos are a great resource for you to use in your marketing strategies. According...
Customer journeys are the collection of your customers’ interactions with your brand. They are visual representations of how customers get from point A to point...
The eCommerce industry continues to experience tremendous success, with global eCommerce sales expected to reach about $4.2 trillion in 2021. Further, surveys by Adobe indicate...
Email marketing for e-commerce businesses is one of the most effective and inexpensive marketing strategies. It is nearly impossible to find an entrepreneur not using...
ECommerce customer surveys help you gather valuable and reliable insights from product and service users. The insights enable you to make the right decisions to...
Marketers and eCommerce business owners are now more than ever, shifting to digitized platforms, creating a need for better visual and usability experiences. At the...
eCommerce businesses send order confirmation emails once a customer places an order on the company’s website. These emails are a great source of even more...
The eCommerce business is on the rise and has already reached over US$ 26.7 trillion in global sales. This evolution and increased adaptation of new...
Call-to-action buttons (CTAs) like “Buy Now” or “Subscribe” highly influence the number of leads, conversions, and revenue you are likely to generate. However, selecting the...
A/B testing is not a new concept, but there is a lot to it, such that it is easy to get it wrong, leading to...
Net Promoter Score (NPS) is a leading Key Performance Indicator (KPI) used by eCommerce outlets today to enhance customer loyalty, brand reputation, and business growth....
Customers who are happy with your products and services are the best advocates for your brand, because people tend to have high regard and trust...
The eCommerce marketplace is a lucrative platform with multiple qualified leads and sources of traffic. Thanks to the wide variety of online marketing tools, such...
Twitter is one of the leading social media platforms that businesses are using for marketing purposes. The platform has been developing new, robust eCommerce options,...